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| Abacus Analytics |
| CRM analytics, Segmentation mapping, Churn prediction, Market analytics |
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| Market analytics |
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| Founded in 1998, as a specialist unit of IMRB International, Abacus Market Analytics is a leading provider of marketing analytics, which provides advanced CRM and survey analytics solutions to its clients across the globe. Abacus solutions are geared to enhance the marketing efficacy of client marketing programs and are custom built based on client requirements. |
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